The story behind Global Pecunia — and why money behaviour matters more than money advice

My name is Chris Lascor, and for 15 years I have been working in finance in different capacities.

I developped a knack for markets, products, risk models, and investment logic. I financed small businesses, could explain compound interest, tax efficiency, and portfolio diversification. I was surrounded by smart, knowledgeable people (investors, business owners, MBA graduates ...) — and yet I kept seeing the same thing, over and over again.

People who knew what they should be doing with money, but weren't doing it. Professionals who earned well but never felt financially secure. Business owners who were successful by every external measure, yet quietly terrified of opening their bank statements or filing tax returns.

Knowledge wasn't the problem. Something else was driving their behaviour — and mine too, if I'm honest! 

That question led me investigate online in my free time, discovery the field of neuroscience, and to later stumble upon the Money Coaching Institute, where I trained and qualified as a Certified Money Coach (CMC)®. It brought together everything I had observed in years of working in finance with what psychology, neuroscience, and behavioural economics had already figured out: our relationship with money is emotional long before it is rational. And until you understand the emotional side, no amount of financial advice will stick.

That realisation is what Global Pecunia is built on.

 

When you work with me, you won't be judged for your past financial decisions. You won't be handed a budget template or told to stop buying coffee.

What we will do instead is look at where your money patterns come from — those beliefs, the emotions, the early experiences that shaped how you think, feel, and behave around money today. We will name what is driving you. And once you can name it, you can start to change it!

People who go through this process often describe it as the missing piece — the thing that finally makes other financial advice actionable.

 

Global Pecunia is for professionals investors and business owners who feel a gap between what they earn and how financially secure or free they actually feel.

You might be great at your job, well-regarded by your peers, and earning more than you ever expected — and still find yourself arguing about money at home, spending impulsively, or quietly avoiding financial decisions you know you should be making.

If that resonates, you are not alone. And you are in exactly the right place.

I hold a Certified Money Coach (CMC)® qualification from the Money Coaching Institute — the leading training body in behavioural money coaching worldwide. This training, combined with years of working in finance is what I bring to every session.I work with clients globally, in English Spanish and in French via video.

The personal stories that I listened to over time are very diverse, but I can say one thing.

The best place to start is the free money quiz.

It takes five minutes, it is based on research developed by the Money Coaching Institute, and it will show you which money archetype is shaping your financial life — often in ways you will immediately recognise. From there, a few things will start making more sense.

Prefer to talk first though? Get in touch